Unsourced numbers hurt your site: how to earn trust
In customer reviews of our sites, nothing hurt trust more than big unsourced numbers: review counts, client counts, percentages. Replacing them with checkable facts changed the reactions.
- Checkable facts instead: branches, opening hours, delivery time by area.
- Reviews with name, area and date, ideally from real orders.
- Clear policies: cancellation, deposits, refunds, warranty.
- A real privacy policy, not one line.
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